Chipotle: A Highly Customizable System

The reward system is really fun. They also gamify it and they give you little achievements and badges when you hit certain amount of points. But that's not even the biggest thing I want to point out with the app. Most restaurants, especially ones at this scale, don't have close to this good of a system. So between the robotics and the huge digital properties, Chipotle sees a lot of optimization in both their logistics and in restaurant operations.