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4min chapter
Todd Herman || The Alter Ego Effect
The Psychology Podcast
Geronimo
When i got into business, i was like, wat a second. I used this whole geronimo idea in football. Why dod't i bring geronimo into the business? And then i's like, well, that doesn't work. But when i think of all the people that thought of growing up, they all had glasses. So why don't i go and get a pair of glasses? And that can be what activates this alterigo. When i played, as soon as i put on that helmet and clicked that chin strap, boom, that's when geronimo showed up. The only thing i pretended to do with carrie grant's quote is the word 'activate
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