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Creative trends Q3, Merge mansion Japan, Admon tips, Habby: Souls review (#87)

two & a half gamers

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Discussion on Company Profitability, CPIs, and Creatives

In this chapter, the hosts discuss the profitability of a company, speculate on daily spending, and delve into potential CPIs and the impact of IP. They also touch upon a Thanksgiving event and the addition of ads to the game. The use of different creatives, such as boards and static images, for games like Monopoly is also mentioned, along with a brief mention of other games and categories that utilize static images. The chapter concludes with a mention of a new game iteration featuring zombies and the performance of creatives with zombies.

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