YouTube vs TikTok

The algorithm on TikTok seems to be highly volatile one video gets million views the next gets six and you get a few rock stars like superstars but talk to people who are trying to get their content out there. The reliability of posting to YouTube versus TikTok or even Instagram reels is not as reliable, he says. HubSpot chief marketing officer said YouTube subscribers are the most valuable subscribers on the internet. He argues that content creators don't necessarily need TikTok they can own their platform.