LVMH
Acquired
The Evolution of Louis Vuitton: From Royalty to Revolution
This chapter explores the rich history of the Louis Vuitton brand, tracing its origins from crafting luxury trunks for royalty in the 1800s to its transformation into a global leader in luxury goods. It discusses pivotal design innovations and strategic business maneuvers that propelled the brand to prominence, particularly focusing on the role of key figures like Racamier and the impact of LVMH's formation. The chapter highlights the internal tensions and competitive dynamics that shaped the luxury market, illustrating how Louis Vuitton adapted to societal shifts and expanded its reach to a broader audience.
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