Aviation Industry Shifts and Cultural Changes in Japan

This chapter examines the challenges faced by traditional European airlines in the face of competition from low-cost carriers, alongside the financial hurdles of innovative aviation ventures. It also delves into the launch of Riyadh Air, highlighting its unique branding strategy, and explores Japan's evolving work culture as younger employees seek more flexible work arrangements. The discussion underscores the implications of labor shortages and changing generational values on traditional employment norms in Japan.