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Chris Sanderson 'The New Extraordinary: making better futures happen for global businesses'

The New Abnormal

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The Transformation Economy, the Experience Economy?

The transformation economy is about this process for change and a desire for change. It was the idea that actually, it was no longer about that thing that we could drop on our foot, a solid product. More of us were happily engaging with conceptual s that that were intangible. The corona virus pandemic being the perfect example,. as nating andand again, leading that into one of the other points you talking about earlier on.

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