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The Challenger Brand Cleaning Up Home Care
On Brand with ALF & Rory Sutherland
The Impact of Condensing Into Concentrates on the Supply Chain
A typical bottle of household cleaner is at least 90% water packed in single used plastic. And we did a bit of analysis on this as well. If you take home things, FFS and tablets, you can fit about 242,000 of them on a delivery truck. So that idea of condensing into concentrates, I think you can see the impact there across the whole supply chain from not shipping water at the planet.
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