4min chapter

The Diary Of A CEO with Steven Bartlett cover image

Christian Horner: The Truth Behind Red Bull Racing's Success!

The Diary Of A CEO with Steven Bartlett

CHAPTER

Red Bull Formula One Team

Red Bull is a phenomenal business, that it's a Maverick brand. It's always been edgy with the extreme sports that they've been involved in. And I think taking that DNA and implementing it within a Formula One team has been incredibly effective. What's enabled us to be dynamic is that we've had the full support of the chairman,. Dietrich Materchitz, who has been passionate about this activity. He's unwaveringly backed us. Even though the company has grown to three times the size that when Rebel came into the sport, it's maintained that racing spirit.

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