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50. Insights-powered ABM | Citrix
Let’s talk ABM
ABN Playbook - What's It Like?
Can you paint us a picture of what your ABN strategy looks like there? Without going to great detail, but just what does it look like in terms of programs, industries, objectives. So the strategy is focused on one-to-one for a small selection of strategic accounts,. And alongside that, there are one-to.-few campaigns.
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