The most valuable re'l stay is the top of google search results. It's anything on amazon screen rays like, it's upon the product page. Is like litery, the most valuable. The least defensible part for the incumbent company is the profile picture. What are they going to do? Are they going to stop people from uploading ra its? Like an amazon, you can't just put anything on the webs an. They control it. Ar, probably most value in base commerce. But what do you think about the fact that it's about signalling to thatl right? Because in the same way we've talked about rolex watches. Ohad shake from afar or

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