Why Build a Marketing-Centric, Not Sales-Centric, Culture

How can entrepreneurs thrive amid this era of commoditization and constant change? Dan Kennedy answers that question by sharing timeless principles found in his book, Almost Alchemy, for creating exponential profit by doing more from fewer and less: Spotting emerging trends, preventing costly losses, and shifting from sales-centric to marketing-centric culture.

Dan also reveals how to transform internal inefficiencies into profit, retain customers through value ladders, and design businesses that deliver financial freedom instead of dependence on a single "sales star". If you're ready to scale your business smarter, not just bigger, this masterclass of an episode is for you!

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