The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 470: PagerDuty's CMO and CPO Share How Product & Marketing Should Work Together

The Official SaaStr Podcast: SaaS | Founders | Investors

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Customer Service

From a customer standpoint, it really felt like the right thing to have the customer be in control of that journey. And an example of this is just recently we had a demo that was a gated demo drove leads to sales. But as we ungated that demo, we saw three times the number of customers viewing the demo. Right. The data also shows us the viewing the demo is really correlated with people entering our trial and converting to purchasing the product.

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