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5min chapter
Fighting Back Against Divide & Conquer w/ David Charalambous #367
Aubrey Marcus Podcast
How to Create a Situation to Manipulate People's Emotions
Cognitive dissonance is a function of the human mind that can be used to manipulate people's behaviour. A study by stanley milgam found 65% of people would press an electric shock button if they thought it was going to kill them. People who were rewarded with dollars for completing tasks changed their belief system when faced with 'dissonant' situations.
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