The Importance of Aha Moments

What is that aha moment that a customer needs to have with your brand in the first you know two weeks three weeks that will get them to want to continue engaging and making a second purchase? It really depends on the type of product. Some brands even do the like if they have a particular focus of their brand from a not necessarily like we make jeans but an example would be Like Everlane does this they make jeans with a very low amount of water there's a ton of water used in making denim.