(MS) Magnetic Marketing Challenge: Changing The Attractive Character
The Russell Brunson Show
00:00
How to Build a Successful Newsletter Campaign - The Challenge Framework
Marty had never done a challenge before. He was able to talk about what it's meant in his life and why they need to buy it, right? So we were able to use him as a attractive character there. And then when the challenge actually started, again, Dan was not part of the challenge,. Instead, it was Marty teaching a principal or philosophy showing how to apply to his business. The only thing that really matters in the end is like do people buy on day four? If they did, it worked. They didn't, then something was wrong in the way.
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