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Do You Have a Book to Promote?
If you write a book and it's out there and you don't promote it, chances are t will just get lost. The hope would be that once you an initial audience, if that audience finds value, they'll expand awareness and share the book with others. But there are no guarantees. So in order to insure that we create the reach that we want for our work, we really do need to have a focused and diligent approach.