How to Convince Leadership That Content Strategy Is Important

WK: I think it's a 62 million in the first year. You can't ignore that kind of number. There were two websites before one call was called DirectGuff, and then there was another one called BusinessLink. We got them down to 3,000 to go on to go be gay. Getting rid of the duplication, the overworking, the constant fighting between people about what shouldn't go on.