MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Transitioning To A 1st-Party Data Plan

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Building Effective First-Party Data Strategies

This chapter explores the critical need for a first-party data strategy that aligns with measurable business results. It highlights the importance of leveraging both technical and strategic skills to drive organizational transformation and discusses effective methods for securing management buy-in through incremental investments and activation platforms.

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