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3min chapter
Transitioning To A 1st-Party Data Plan
MarTech Podcast ™ // Marketing + Technology = Business Growth
Building Effective First-Party Data Strategies
This chapter explores the critical need for a first-party data strategy that aligns with measurable business results. It highlights the importance of leveraging both technical and strategic skills to drive organizational transformation and discusses effective methods for securing management buy-in through incremental investments and activation platforms.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode