The big moat company can also keep its prices low, but because it has more margin of its profits. When the competitor, who is weaker with a smaller moat, is pricing themselves out of business,. They are now losing money in order tat ti igt bei to absorb those supply price creases. So when you have a really big mote company, and a, it can raise prices, and b, it can lower prices and still be profitable, and c, it can a grow actually in a tight economy, that's what we're looking for.

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