Ep 27: Phil Fraser - The 18 Year Journey to Exit [To a Public Company]
Buy and Build
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How to Sell to Excel Media
Excel media was approached by a huge number of people saying, we'd like to buy you. The market was changing in that it's very easy to set up an affiliate business. So I basically approached all the other acquirers and said, look, we're not for sale. But if you want to talk to us, now is a good time to talk. And quite quickly it became, well, when I said X, it was, you know, this caveat and this urn out and some of it's in paper. It wasn't right at all.
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