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99. Emoji

The Economics of Everyday Things

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The Evolution of Emojis: Design, Approval, and Impact

This chapter explores the intricate process behind emoji creation by the Unicode Consortium, detailing the annual proposal season where submissions are vetted based on unique criteria. It highlights specific emojis, their redesign journeys, and the societal influences guiding their development, such as the shift from a gun to a water gun emoji. Additionally, it discusses how emojis function as a form of paralanguage in modern communication and their growing importance in marketing strategies.

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