3min chapter

The CPG Guys cover image

Bev Alc Retail Media with Drizly's Amit Patel

The CPG Guys

CHAPTER

Drizzly Ads - What's Going On?

I've been very, very fortunate and lucky to really have held several leadership roles across major entertainment and e-commerce companies over the last 20 plus years. Most recently, I'll kind of talk about my experience at NBC Universal. And so partnerships played a critical role there for not only allowing us to reach consumers that we couldn't reach to the marketplace here in the US by partnering with mobile telco providers like MetroPCS is an example. This allowed us to provide Prime membership to a lower income base who previously weren't able to take advantage of that just through our standard marketplace offering.

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