On today’s episode, Kunle is joined by Stefan Jordev, Director of Marketplace Strategy at Bobsled - a digital marketing agency that has successfully launched 100+ brands on Amazon and managed millions of dollars in monthly sales. The founder of Bobsled was a guest on the show way back in season 2.
DTC brands pride themselves on being able to control all aspects of customer experience. Be it UI on their website, packaging or fulfillment and returns. Building a rapport and direct connect with the customer is a key driver. While selling on Amazon and other marketplaces, you lose control of the experience and connect with the customer. This is why many DTC and eCom brands steer clear of marketplaces.
But with growing competition and an extremely volatile market, being omnipresent is growing in importance. Being everywhere your customers are is a soon-to-be norm. That being said, DTC brands have a lot of apprehension about how to make the transition to marketplaces and replicate their success on the platform.
In today’s episode, Kunle and Stefan examine the case for DTC brands to start selling on Amazon. You get to hear about how to prepare for transition, leverage Amazon’s programs and ads to succeed on the platform.
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