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S1: Design Thinking at Netflix

WeAreNetflix

CHAPTER

How to Balance Usability and Beauty Design in a Netflix App

It's my job to make everything beautiful no matter how small. But the reason that I like doing it that way is because we're a company that serves 100 million people worldwide. You basically can't be on the cutting edge of usability or nobody's going to understand how to use your product. So it's beautiful and simple is basically what we're aiming for in the Netflix app so that everyone can use it whether they're in India or in South America or in the U.S.

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