How Do I Create Video Content?

I'm always asking myself, what is my goal? You know, like the month of September is our goal to grow our email list? Is it to sell a course or what is the goal? Then we go, okay, we know who our target audiences, they always did the same. But then we ask ourselves, what are the problems that they're dealing with? What are they saying in the marketplace? And so first thing I do is look at what are the questions they're already asking me That I can create content around. Also, I'll go to the platform and see some of my competitors and see the kind of content that they're creating.