5min chapter

Unthinkable with Jay Acunzo cover image

What Do You See When You See an Elephant? | One-Shot #21

Unthinkable with Jay Acunzo

CHAPTER

The Importance of Looking Past Preconceived Nomenclature

Jaconzo: What do you see when you see an elephant? Is it clear, neat, and prepackaged for you or by you? Or how about endless possibilities? Isn't that the hallmark of being creative? We can tell more powerful stories by looking past preconceived notions to see what others don't or can't or won't. See past the labels, go beyond the current version, the conventional wisdom, the widespread understanding,. add something, subtract something, reveal something, extract something in doing so, make it your own.

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