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This Much I Learned - Pret’s Becci Dive on ripping up the rulebook

The Marketing Week Podcast

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What Advice Would You Give to Mactes Who Want to Take on a New Challenge?

An engaging leadership has definitely been hugely important, says M. Engaging senior stakeholders with the why we're doing things m and bringing them on the journey is also key. Be brave to put thing forward that is so different or em you know, potentially doesn't sound as obvious a solution as may be people are expecting from a marqueter. I just think everything is the opposite of business as usual right now,. And so for me, i just think we should be taking the opportunity to reflect that in our work.

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