On with Kara Swisher cover image

How Elon Broke Twitter — and Twitter Broke Elon — with Ben Mezrich

On with Kara Swisher

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Elon Musk and the Twitter Dilemma

This chapter examines the hybrid storytelling format of dramatic narrative accounts, particularly in relation to Elon Musk's complex public persona. It discusses the effects of Musk's ownership on Twitter's valuation and delves into broader implications of his influence amid pressing global issues, such as the humanitarian crisis in Gaza. The speakers critique Musk's approach and explore the evolving dynamics of social media, balancing its potential as a communication tool with the risks of misinformation.

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