How to Get the Funding You Need

A company called Stays that we backed approached all of the top people in their industry nice and they said would you like to you know author a piece in this. And then before you know it stays have this kind of thought leadership piece in a particular industry. It's totally doable and it makes a huge difference yeah um okay so now you have got yourself a pipeline because with VC funding presumably it's you know you do have to kiss a few frogs to be able to find the match right but actually laying the groundwork before the round makes a big difference.