Why That Worked  – Presented by StoryBrand.ai cover image

#5: Stories—The Survival Tool Hardwired into Every Human

Why That Worked – Presented by StoryBrand.ai

CHAPTER

The Power of Storytelling

This chapter delves into the significant impact of storytelling on human connection and memory, emphasizing theories of neural interaction that allow shared experiences to enhance relationships. It highlights storytelling's historical importance in survival, teaching vital lessons about safety while contrasting engaging narratives with straightforward communication. The chapter also examines Norman Mailer's influential work, illustrating how character-driven stories can reshape perceptions and evoke emotional responses in audiences.

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