The Obvious Choice cover image

96 | Raise Your Prices Painlessly

The Obvious Choice

00:00

How to Generate New Business With Price Raising

"I see both sides. I kind of like, if I'm going to make a price raise to do it, make a pretty significant price raise," he says. "It's effectively a launch with an end date with urgency, which is one of the most compelling reasons for people to buy now that have been on the fence."

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