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E001: Welcome to The Show, Bootstrapped VS Venture, Salary & Distributions, How Much Lawyers Make, The Value of Bankers, Sharing is Powerful. Featuring Our Fourth Host Mike Beckham.

OPERATORS

CHAPTER

How to Build a Machine for Customer Acquisition

Mike Mike started simple modern with a couple of other guys in 2015 bootstrapped you know had to figure it out. One thing that's definitely different is I'm on like the scrappy side of customer acquisition because we never had the margins to grow with paid acquisition. We're finally getting to the point where we can really spend on acquisition but we had a long period of the company where it's like hey we're spending one or two percent of revenue on marketing and so I don't think about it anymore.

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