Ep 257: Pilothouse's Amazon Ads Blueprint (Our Black Friday Gift To You) (AKNF)
DTC Podcast
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Amazon Ads - How to Get Affinity Right Down to the Store Level
Because Amazon is a closed platform from ad to sale, you're not going to have the same attribution problems that you have with running ads on meta or other places. If your product is sold in Whole Foods, you could run an ad on Thursday night football, which is on Prime Video and you could get attribution of that ad if someone literally buys it in a Whole Foods location. So advertising anywhere, you can get attribution all the way down to the store level, which is of course kind of unheard of.
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