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I Don't Know 100% It Works. I Just Knew It Would Work
The reason people reject my books is because they want my advice, so they want my perspective to work this year. I don't know 100% it works. And when I discovered the why, and I first articulated the why, that's also important. It wasn't just the why. The combination of starting with why and following the law of diffusion was what would make the tipping point for me. But we'll have to see how things pan out over time.