Recession-Proof Content Marketing w/ Bernard Huang
Content and Conversation: Organic Growth Insights from Siege Media
00:00
Introduction
Bernard Ross: One of the first things to go potentially is those kind of like secondary, nice-to-have, top funnel, fluffy brand stuff. Oftentimes, leadership teams go to content marketing in a B2B context and they say, okay, well, prove to me that what you're doing is actually worthwhile. So I would say really think about what it is that you're being measured on and how do you actually think about the ROI of what you are doing?
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