2Bobs—with David C. Baker and Blair Enns cover image

The Barbell of Pricing Risk

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Intro

This chapter discusses the barbell of pricing risk concept, integrating ideas from notable thinkers on risk management. The conversation highlights the balance between low and high-risk investments while exploring the challenges of traditional vs. performance-based pricing in creative entrepreneurship.

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