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6min chapter
The Barbell of Pricing Risk
2Bobs—with David C. Baker and Blair Enns
Intro
This chapter discusses the barbell of pricing risk concept, integrating ideas from notable thinkers on risk management. The conversation highlights the balance between low and high-risk investments while exploring the challenges of traditional vs. performance-based pricing in creative entrepreneurship.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode