Episode 154 | What Every Accountant Needs To Know About Value Pricing With Mark Wickersham
The Abundant Accountant: Leads, Sales & Business Growth for Accounting, Tax and Bookkeeping Professionals
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Harnessing Price Psychology: The Power of Anchoring in Sales
This chapter explores price psychology, emphasizing the anchoring technique that influences customer perceptions. It highlights how presenting higher prices first can effectively reshape client expectations and enhance the perceived value of services.
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