2min chapter

How I Built This with Guy Raz cover image

La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti

How I Built This with Guy Raz

CHAPTER

Cold Brew Coffee - I Believe That's Going to Be a Thing

I became fascinated with this thing that wesnt done anywhere yet, called cold brew. I had this idea that you could brew coffee, put it in a bottle and sell it to stores. So i knew when jeepy and i believed in the ready to drink coffee. And they said, now, we don't want to do that. What they want to do they wanted us to build two hundred cafes. May gods less you new board. This is your board, because you had to have a board when you bring in outside investers. Some of those board seats were held by that. Was there? Private equity company,. me and g p. Were goin to buy them...

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