Derek Croft bought a $1m SDE business with a national footprint in an unusual niche. Just don't call him The Lice King.
Topics in Derek’s interview:
- Leaving Bain to search for a business
- Acquiring LiceDoctors
- Why it’s good for a profitable business to be imperfect
- Personal satisfaction from helping customers
- Payroll emergency on day 2
- Competition in the lice removal industry
- High staff turnover despite good pay
- Speeding up their response time
- Raising public awareness of their service
- His goal to double in 5 years
References and how to contact Derek:
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