Consulting the Aspiring Consultant with Mike Julian
Screaming in the Cloud
00:00
The Triggering Event
Marketing experts talk about what's called the triggering event. Something causes someone to take an action, so how do you meet a customer at that time? We know who the people are and we know what they reach out for, but we haven't really understood the triggering event," he says. "Every company's internal cadence is radically different"
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