We're entering the age of zero-click commerce, where shopping happens entirely inside an LLM. If your creative isn't machine-readable, you're already behind.
In this special bonus episode, hosts Shiv Gupta and Myles Younger sit down with Akaash Ramakrishnan, Co-Founder at AdSkate Inc, to talk about what happens when AI agents start doing the shopping for us. Apple just picked Google over OpenAI to power Siri, and Google launched Universal Commerce Protocol with major retailers like Walmart and Target: signs that AI Shopping is actually happening
Akaash explains why creative needs to change when AI is looking at your ads instead of humans; it's not just about making something that looks good anymore, your ads need to be readable by machines. They dig into what creative metadata actually means, how AI selects the right creative for the right moment (instead of just blasting ads at everyone), and why we're finally getting real personalization instead of just making 40 versions of the same thing.
Plus, what Google's new ad formats mean for marketers, why retailers partnering with Google might be repeating history, and what happens to traditional advertising when people stop browsing websites.
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