How to Target High Income Clients

You can't target actual household income. You're targeting a range, is that right? So top 30%, does it tell you what that is? Or do you have to guess what that is?" Michael: " Palm Beach is probably one of the more richer areas or cities in Florida" If you get really broad, let's just say I go to everyone in Florida, right? And I've got people on the phone trying to close people. They're rocking up for like calls on Zoom or they're coming to a webinar, but they're just not the right people... It's just not worth having the extra 30 or 40% of people who just aren’t the right