The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

352: Corporate strategy analysis process (Strategy Skills classics)

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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How to Succeed in a Market Path

The key is you must not tell them this is the recommendation. The ExCO members must come to it themselves. If that workshop goes wrong, everything fails. Everything comes to an end. It's a critical workshop. We don't know what's going to happen in the market. No one can predict it. McKinsey cannot do it. BCG cannot doIt. There's no analysis that's going to tell us where the market is going to go. So we have to make it bet and make sure that we're giving the company enough tools to succeed in that market path.

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