
How Athletic Brewing Company's Bill Shufelt transformed the way Americans see beer
This Is Working with Daniel Roth
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From Hedge Funds to Non-Alcoholic Beer Entrepreneurship
This chapter follows the journey of a former hedge fund worker as they transition to launching a premium non-alcoholic beer business, driven by their wife's encouragement. It explores the challenges of leaving a secure job for entrepreneurial risks, the strong belief in an untapped market, and the strategic efforts to establish a unique identity in the industry.
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