The New Zealandness of Fashion

I remember when it was like ther sort of snobbishness around it, around where a fashion came from. And so we were up against that and just kind of got on with it and didt it anyway. There are no boarders, which makes things really harder in some ways and easier in others. But always comes down to the ideas. Fashion has always just been a platform for ideas for us. We do still have bricks and mortarole sale accounts, but a most of our exporting is from our own dot com. It's never likeit, there's no ad on it's, it's always the creativity comes first. Whatever it is, the task is creating a product