The SaaS Sales Playbook: $1M to $10MM ARR with Kevin "KD" Dorsey, Practice Lead: Revenue Leadership at Winning by Design
The SaaS Revolution Show
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Is 1000 Demos Too Much?
In SAS, it's like we've lost sight in a way of like building a profitable $10 million per year business. There's ways to do that as the founder leading the sales and you've got a few people on the engineering side going through it. What if you found product market fit and but marketing, like let's say go to market fit is not quite there yet? Do you hire a specific type of salesperson to kind of come in that is able to generate their own leads and close those and take the meetings? What would you suggest at that sort of PMF stage?
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