Episode 4: Choosing the Right Audience
UI Breakfast: UI/UX Design and Product Strategy
00:00
How to Build a Successful Audience
I wrote that book and I launched it to essentially mailing list of 50-50 people because I had kind of a natural deadline for that book. It was great and it helped me to build the authority. However, looking back at that first product, product market fit was so much not there. You want to create products that appeal to your potential future clients, not your colleagues.
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