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First Trademark Trial Over NFTs

Bloomberg Law

00:00

Introduction

A digital artist started creating and selling Meta Birkin NFTs. They depict digital images of the Birkin bag covered in cartoonish colorful fur instead of leather. Is it art or a digital knockoff? The trial is the first to focus on how trademark rights will be applied to NFTs; outcome may have broader implications for whether NFTs are art or commercial assets.

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