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The CMO Podcast Year in Review | Reflecting on the Major Themes from 2023

The CMO Podcast

CHAPTER

Reimagining Sesame Street and Focusing on What Truly Matters

This chapter explores the speaker's discussion on the need to reimagine Sesame Street's brand and connect with children and families in innovative ways. They discuss the success of Mattel and Warner in reimagining Barbie, the significance of finding untapped attention methods, and the importance of creating partnerships to promote their work. The speaker also shares insights on setting goals for the upcoming year and emphasizes the need to prioritize fewer impactful initiatives.

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